Red5 Top 5 videos of the week #9

This weeks post is a focus on the importance and effect of good design. I have long maintained that a Motion Design begins where the Graphic Design finishes. True. However without good graphic design and composition, Motion Design is ineffective. Drawing the eye and attention to the right things at the right time, adding to the message through the look & feel & communicating the message with aesthetic, motion & emotion are all vital to good video. Here are some good examples

Disclaimer! I need to make it clear that, as much as i would love to take credit for any of these examples, i can't 'cos i didn't make them. Just saying...


Science & Nature  "Teaser" - Chromosphere

this is a good example of great graphic design with subtle and effective motion design. Deceptively simple. Watch it a couple of times and you'll see what i mean.


Cub Studio "Simpler" - Cub Studio

In some ways this piece uses some very standard styles and techniques - flat design, quirky characters, 'wobbly' cartoon motion (i particularly like the Sound Engineer) but is simple in aesthetic and uses colour (which links back to their logo. Branding, branding, branding!) to direct attention and progress the story.


Biotherm "30th" - Blackmeal

Great story pushed along by the constant 'travelling camera' technique (what better way to depict a timeline?). However each shot has been designed beautifully to make sense on it's own as well as fitting into the rules of the overall aesthetic. Again a lot of work in this to make it look so simple.


Nest "Works with Nest" - Wesley Slover

Very nicely done. A great use of restricted colour palette, line drawings, composition and mix of flat design and photo-real 3d (a personal favorite style of mine). Also notice the almost traditional 50s & 60s style character poses. This gives the piece a hint of history (implying the same for the brand perhaps?) as well as showing cutting edge technology. A good example of the visual aesthetic enhancing the brand as well as the core message.


Hope you found something there that was interesting, inspiring, educational or even entertaining. Please leave a comment. I'd love to know what you think. And if you want examples of anything in particular, just let me know and i'll see what i can find.

Red5 Top 5 videos of the week #8

This week we tackle the heavy issues. Sex, social injustice, drunk driving & animal welfare. All subjects that can be difficult to discuss, explain and address. These are all beautiful examples of incredible creative minds coming together use their talents to make a difference.

Disclaimer! I need to make it clear that, as much as i would love to take credit for any of these examples, i can't 'cos i didn't make them. Just saying...


Amnesty International "50th Anniversary" - Mikros Image

Great concept. Beautifully shot, edited and graded.


Amnesty International "Pens" - Troublemakers.tv

Yes. Another one from Amnesty International but quite different in treatment and execution. There is also a behind the scenes video here


SAAQ "Cable" -  La Cavalerie

The execution and production on this piece is top notch but it's the concept that really sings. 


WWF "Threads" - Troublemakers.tv

No. Not the horrendous BBC depiction of post nuclear apocalypse society that was inflicted on high school children in the 80s (for those of us that were there...) but actually a stunning piece of creative design and storytelling.


"Tea & Consent" - Blue Seat Studios

Brilliantly scripted with just the right amount of humour but also without over shadowing the point. A fantastic analogy that 'edutains' with great effect.


Hope you found something there that was interesting, inspiring, educational or even entertaining. Feel free to leave a comment. I'm interested to know what you think. And if you want examples of anything in particular, just let me know and i'll see what i can find.

Red5 Top 5 videos of the week #7

This week a collection of videos for software companies. Five quite different approaches to explaining and promoting their product.

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Red5 Top 5 videos of the week #6

This week a focus on a fast growing trend in video content...

Trade Show Videos!

It may not sound very exciting at the outset but have a look at some of the examples below and you may change your mind.

These can be a great way to inform and engage potential customers as they pass by your booth amidst the din and chaos that is the modern trade show. And once the show is come and gone the videos can be used on websites, YouTube, presentations etc.

AME Landscape Companies - Lisa Poje

Starting with a nice example of a simple but well executed animation. This works well because the visuals are very clean and uncluttered so will stand out well across a crowded venue. The only criticism with this spot is the reliance on the voice over to explain the action. This can become redundant in a noisy venue so it is usually best to reinforce the script with on screen text as well.

 

Direct Linx "DL643 Tradeshow Video" - White Gorilla Media

A different look but a similar approach using a visual language to attract attention and explain complex concepts in an engaging and simple way. Again this video does rely too much on the voice over but is still a nice example

Ram Technologies "Manufacturing Promo" - Dorma Productions

This spot is a lot busier and faster paced but does include all that makes a good trade show video: Motion, clear 'iconic' visuals, a logical storyline and on screen text to tell the story.

YAMAICHI Electronics "Contacting Modules" - Fuchs & Vogel

A different approach here. A straight-forward depiction of the product, how it works, what it looks like. I have no idea what this thing is but anyone 'in the know' would be able to see immediately the advantages and features of the product before they even reached the tradeshow booth.

Citizen Watch Co. "HOLOGRAM DISPLAY" - The CSI Group

And this is how the big boys do it!. As expected, Citizen watches have gone with a very cinematic and epic approach to trade show videos. Beautifully designed with stunning 3d animation, motion graphics and a fantastic use of negative space.

It's just a shame that they won't let me embed the video here so just click the "Watch on Vimeo" to see it.

Hope you found something there that was interesting, inspiring, educational or even entertaining. Feel free to leave a comment. I'm interested to know what you think. And if you want examples of anything in particular, just let me know and i'll see what i can find.

Red5 Top 5 videos of the week #5

5 more interesting examples of video content from the mighty interweb. 

Disclaimer! I need to make it clear that, as much as i would love to take credit for any of these examples, i can't 'cos i didn't make them. Just saying...

I decided to go with another '3 of a kind' themed edition this week... This time it's...

 "WTF! Where do these people get this stuff from?!"  or... "Timothy Leary would be proud."


Skinos - Tony Zagoraious

A promotional video for a well know Greek mastic drink, 'Skinos' this piece give me serious questions about what exactly is in the drink and the type of effect it has on the human mind. Still a very nice piece of CG...


Tic Tac - Sarofsky

Beautiful, random & clever... all in the name of Tic Tacs


"Donning the Digital Mask - Anonymous" - Chris Finn

A spectacular amount of design and work has gone into this brilliant piece of storytelling. Engaging, intriguing and aesthetically flawless.


And now for something completely different...ie non abstract....

Kobo - Casey Latiolais

A beautifully designed and rendered fully CG (computer generated, 3d animated) spot for the Kobo eReader

Mike's Hard Lemonade "The mike's quality" - Sarofsky

I love this piece. Simple photography, simple aethsetic and simple animation all perfectly executed with a brilliant concept. So much movement and yet all with a locked-off (static) shot... Fantastic.


Hope you found something there that was interesting, inspiring, educational or even entertaining. Feel free to leave a comment. I'm interested to know what you think. And if you want examples of anything in particular, just let me know and i'll see what i can find.

Red5 Top 5 videos of the week #4

Happy 'Back to the Future' day!!

Yes. That's right. For those certified card-carrying movie geeks among us today, is THE day when Marty McFly and Doc Brown arrive in the De Lorean from the year 1985. We made it. We are officially living in "The Future".

And to celebrate here are 5 internet videos that some how celebrate or relate to this auspicious occasion.

So to kick it off 2 videos from a couple of guys that are, to be honest, pretty lame but they make some interesting points.


A marketing ploy of course and it is a lot of 'smoke & mirrors' but still kinda cool...


This is actually really interesting... No honestly! It gives a really good insight into how something that is so seamless on-screen is actually really difficult in the execution. Simple and easy are not the same thing!


A trailer for a documentary that looks really good. Maybe movies can have a positive impact on everyday life...

Hope you found something there that was interesting, inspiring, educational or even entertaining. Feel free to leave a comment. I'm interested to know what you think. And if you want examples of anything in particular, just let me know and i'll see what i can find.

Red5 Top 5 videos of the week #3

5 more interesting examples of video content from the mighty interweb. 

Disclaimer! I need to make it clear that, as much as i would love to take credit for any of these examples, i can't 'cos i didn't make them. Just saying...

A bit of a theme going on this week... Three great examples of motion graphic magic transforming existing footage into something entirely different (and completely O for Oresome!).

NBA "The dance never ends" - Romain Loubersanes

Red Bull Signature Series - Vogner

X Games 2012 "Takeover" - Buck


Wired, an online tech-y magazine, makes science sexy(ish) with this nicely executed infographic

Wired "What's inside: Strike Anywhere matches" - Lukas Vojir


Here the BBC create some buzz for an experimental platform by using an eclectic mix of looks and styles which is in itself a style(?)...

BBC "Taster Launch Film" - Simon Russell

Red5 Top 5 videos of the week #2

5 more interesting examples of video content from the mighty interweb.

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Red5 Top 5 videos of the week #1

I'm always looking for new ideas and inspiration so i thought i'd share some of my finds...So here are 5 examples of video content from across the web. Various styles, various purposes, various countries... See what you think...

This is a great example Infographic created by Art & Graft. 

 Animation used to explain financial concepts to us non-financial types :-)

A very nice example of combining interview footage with motion graphics to create a 'sum greater than the parts'.

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Ride the Cosmic Bus!

CGI can be used for so much more than just animation....

And to prove it Red5 has recently completed some image creation for the new logo and look for Cosmic.

The logo was built in 3D software then placed in the 'warehouse' environment giving us and Cosmic Marketing & Creative Director, Tim Hewitt, complete control over the look, lighting and aesthetic of the artwork . 

Once complete the image was rendered a full resolution and used as base for advertising and marketing materials.

Then they put it on Facebook...

Cosmic Facebook

And then they put it on a bus (or two)...

Cosmic Bus

 

And a few bus stops...

Cosmic Adshel

 

And then, of course, we created an animation (cos it seemed like a shame not to...)

One asset, multiple purposes and uses.....

You gotta love CGI...