This week a focus on a fast growing trend in video content...
Trade Show Videos!
It may not sound very exciting at the outset but have a look at some of the examples below and you may change your mind.
These can be a great way to inform and engage potential customers as they pass by your booth amidst the din and chaos that is the modern trade show. And once the show is come and gone the videos can be used on websites, YouTube, presentations etc.
AME Landscape Companies - Lisa Poje
Starting with a nice example of a simple but well executed animation. This works well because the visuals are very clean and uncluttered so will stand out well across a crowded venue. The only criticism with this spot is the reliance on the voice over to explain the action. This can become redundant in a noisy venue so it is usually best to reinforce the script with on screen text as well.
Direct Linx "DL643 Tradeshow Video" - White Gorilla Media
A different look but a similar approach using a visual language to attract attention and explain complex concepts in an engaging and simple way. Again this video does rely too much on the voice over but is still a nice example
Ram Technologies "Manufacturing Promo" - Dorma Productions
This spot is a lot busier and faster paced but does include all that makes a good trade show video: Motion, clear 'iconic' visuals, a logical storyline and on screen text to tell the story.
YAMAICHI Electronics "Contacting Modules" - Fuchs & Vogel
A different approach here. A straight-forward depiction of the product, how it works, what it looks like. I have no idea what this thing is but anyone 'in the know' would be able to see immediately the advantages and features of the product before they even reached the tradeshow booth.
Citizen Watch Co. "HOLOGRAM DISPLAY" - The CSI Group
And this is how the big boys do it!. As expected, Citizen watches have gone with a very cinematic and epic approach to trade show videos. Beautifully designed with stunning 3d animation, motion graphics and a fantastic use of negative space.
It's just a shame that they won't let me embed the video here so just click the "Watch on Vimeo" to see it.
Hope you found something there that was interesting, inspiring, educational or even entertaining. Feel free to leave a comment. I'm interested to know what you think. And if you want examples of anything in particular, just let me know and i'll see what i can find.